When people consider the news to be boring, what do you do as a journalist to change that? You find a good story. Unfortunately, that is easier said than done. Finding a good story is like fishing; you need patience. Some days are slow, and you don’t find anything. On the other hand, there will be some days where your boat is hauling, and you return to the lodge with a great story.
Finding a great story is only half the battle. It also needs to be presented effectively. Otherwise, the audience will not listen. One example of a good news story is BBC’s Emmy “Inside the North Korea Bubble”. This feature story contained fantastic images (emotions of the people), great transitions (car rides, buildings that prohibited filming), and oblique references (Kim Jong Il paintings, Sunday, Great Leader’s Birthday). BBC presented the story in a way that was visually appealing, and shown in a logical order that made it easier to follow. In addition, Sue Lloyd-Roberts and her crew exposed some of North Korea’s lies, which allowed Lloyd-Roberts to pose a strong question at the end. For example, North Korea claims that they are self-sufficient, yet the lone tractor at the mechanized farm contained a European Union logo, and the market BBC was not allowed to film in had items made in China. Then, in the end, she asks the audience, “How could they expect us to believe that this was not surreal?”
Some people may question why is this a good story if the sources just presented the script they were given? Well, in a way, the story presented itself. BBC understood that this might happen since North Korea usually does not allow media coverage from other countries. Despite that, BBC still achieved their goal and found a story to tell. They showed the man’s reaction when asked if they could visit a city that did not look “neat” or “organized”. Hence the title, “Inside the North Korea Bubble”.